The Mount Street Neighbourhood Arts Festival will bring British photographer Miles Aldridge and his portrait series, 15 Minutes of Fame, to Mayfair next month, offering visitors the chance to commission a one-off Polaroid portrait during Frieze and PAD London.

Presented by Mount Street Neighbourhood, part of the Grosvenor estate, the festival runs from October 12–17 across Mount Street, South Audley Street and Carlos Place, with a programme of art, fashion, food and culture that will celebrate creativity and community.

The space at 62 South Audley Street will be transformed into Aldridge’s working studio, where visitors can sit against his signature orange backdrop for a 15-minute portrait. Inspired by his Time Icon of the Year shoot with Elton John in 2024, each sitting will result in a unique Polaroid image.